Open for any
collaborations and offers

pola

hadad

Port ⸺

folio vol.1

Open for any
collaborations and offers

Open for any
collaborations and offers

ome

H

01

Work

02

About

03

Contact

04

Resume

© 2024

Myrtille

Dashboard

Myrtille

Dashboard

Myrtille

Dashboard

Year:

Target Audience:

Category:

Year:

Target Audience:

Category:

2024

Photography agencies

Business Management

2024

Photography agencies

Business Management

Revolutionizing Photography

Business Management

Revolutionizing Photography

Business Management

An intuitive, all-in-one solution for

photography business management

An intuitive, all-in-one solution for

photography business management

Lens your inspiration, amplify your influence

Lens your inspiration, amplify your influence

Andy Lo Pò, Chief Executive Officer

struggle with efficient resource allocation

across multiple projects and photographers

76%

Photography

agencies

Pain points

Pain points

76% of agencies struggle with efficient resource allocation across multiple projects and photographers

76% of agencies struggle with efficient resource allocation across multiple projects and photographers

82% report difficulties in maintaining consistent brand quality across different photographers and projects

82% report difficulties in maintaining consistent brand quality across different photographers and projects

88% struggle with streamlining communication between clients, photographers, and post-production teams

88% struggle with streamlining communication between clients, photographers, and post-production teams

Photography agencies struggle with managing multiple projects, photographers, and clients simultaneously. They face challenges in resource allocation, maintaining brand consistency, tracking profitability, and streamlining communication. Existing tools fail to address these industry-specific needs comprehensively, hindering growth and efficiency.

Photography agencies struggle with managing multiple projects, photographers, and clients simultaneously. They face challenges in resource allocation, maintaining brand consistency, tracking profitability, and streamlining communication. Existing tools fail to address these industry-specific needs comprehensively, hindering

growth and efficiency.

Photography agencies struggle with managing multiple projects, photographers, and clients simultaneously. They face challenges in resource allocation, maintaining brand consistency, tracking profitability, and streamlining communication. Existing tools fail to address these industry-specific needs comprehensively, hindering growth

and efficiency.

The mission is to empower photography agencies

with intuitive tools that streamline their workflow,

enhance client relationships, and drive business growth.


This comprehensive, cloud-based platform seamlessly integrates:

The mission is to empower photography agencies with intuitive tools that streamline their workflow, enhance client relationships, and drive business growth.


This comprehensive, cloud-based platform seamlessly integrates:

Alex, 35, Agency Owner

Alex, 35, Agency Owner

High-level business insights

Team management

John, 42, Studio Manager

John, 42, Studio Manager

Resource allocation

Scheduling

Emma, 28, Freelance Photographer

Emma, 28, Freelance Photographer

Project tracking

Financial planning

1.

Implemented a sidebar navigation

for quick access to main sections

2.

Used a card-based design for modularity

and easy information scanning

Used a card-based design for modularity and easy information scanning

3.

Incorporated drag-and-drop interfaces

for intuitive project and resource management

Incorporated drag-and-drop interfaces for intuitive project and resource management

Myrtille offers a comprehensive dashboard for photography agencies, featuring intuitive project management, team utilization tracking, and financial reporting. Its user-friendly interface includes a sidebar navigation, key metrics display, and dedicated pages for projects, clients, and resources. The platform emphasizes operational efficiency and real-time insights.

Myrtille offers a comprehensive dashboard for photography agencies, featuring intuitive project management, team utilization tracking, and financial reporting. Its user-friendly interface includes a sidebar navigation, key metrics display, and dedicated pages for projects, clients, and resources.
The platform emphasizes operational efficiency and real-time insights.

Digital transformation trend

93% of creative professionals

are actively seeking digital tools

to improve workflow efficiency

Addressable market segment

2.18 million

professional

photographers worldwide

Global photography market size

$110.79 billion in 2022

expected to reach

$161.37 billion by 2028

Studio Ninja

Studio Ninja

ShootQ

ShootQ

Honeybook

Honeybook

Weaknesses

Lacks advanced financial reporting tools

Some users report syncing issues

Not specifically designed for photographers

Strengths

Designed specifically for photographers

Customizable questionnaires and contracts

Strong client communication tools

Unleash your lens, let Myrtille handle the rest.

Unleash your lens, let Myrtille handle the rest.

Holistic problem-solving:

Developing Myrtille as an end-to-end solution deepened my understanding of how various design decisions interconnect and impact the overall

user experience in complex systems.

Data-driven design approach:

Though hypothetical, this project reinforced the importance of basing design decisions on thorough research and analysis, a practice crucial in real-world scenarios.

Balancing innovation with usability: Creating Myrtille challenged me

to innovate while maintaining familiarity, teaching me to strike

a delicate balance between introducing novel features and ensuring intuitive user interaction.