Pola Hadad — Primavera Project

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Primavera

App

Primavera

App

Year:

Target Audience:

Category:

Year:

Target Audience:

Category:

2024

Elite Female Soccer Players

Health and Wellness

2024

Elite Female Soccer Players

Health and Wellness

Empowering Elite Female Soccer Players

A Case Study in Personalized Cycle

Tracking for Optimized Performance

Menstrual cycles can make or break
an elite female athlete's performance.

The Challenge

Menstrual cycles can significantly impact an elite female athlete's performance. Despite the booming women's soccer market, projected to reach $1.69 billion by 2027, there's a critical gap in addressing players' unique needs related to their menstrual cycles.

Menstrual cycles can significantly impact an elite female athlete's performance. Despite the booming women's soccer market, projected
to reach $1.69 billion by 2027, there's a critical gap in addressing players' unique needs related to their menstrual cycles.

The Solution

A niche-focused app designed to optimize performance

and support female athletes by providing personalized

cycle tracking tools and actionable insights.

A niche-focused app designed to optimize performance and support female athletes by providing personalized cycle tracking tools and actionable insights.

Research and Discovery

Market Analysis

Mainstream apps like Flo, Clover, and Clue lack specialized menstrual cycle tools for elite female athletes.

Through competitive analysis, we identified recurring complaints and key pain points consistent across these apps:

Clover

Clue

Flo

✽ Lack of guidance for athletes dealing with cycle-related issues

✽

Lack of guidance for athletes dealing with cycle-related issues

✽ No integration with fitness trackers or workout apps

✽

No integration with fitness trackers or workout apps

✽ Absence of cycle phase-based recommendations

✽

Absence of cycle phase-based recommendations

✽ Limited community features for active women

✽

Limited community features for active women

✽ Generic insights not tailored to athletes' needs

✽

Generic insights not tailored to athletes' needs

User Interviews

We conducted interviews with professional

soccer players to gain qualitative insights:

We conducted interviews with professional soccer players to gain qualitative insights:

Sandra Pereira,
F.C. Kiryat-gat

Ana Carolina Arruda,
F.C. Kiryat-gat

Q: How does your cycle affect your athletic performance?
A: "It drains my energy and stamina, especially around
my period."

Q: How does your cycle affect your athletic performance?
A: "It drains my energy and stamina, especially around my period."

Q: How do you currently

try to plan your training

around your cycle?
A: "I just go by feel
and take it easier when
I'm really fatigued
or cramping."

Q: How do you currently try to plan your training around your cycle?
A: "I just go by feel and take it easier when I'm really fatigued or cramping."

Q: What's the biggest

challenge in managing

your cycle as an athlete?
A: "Not having a way
to predict how I'll feel
or perform at different

cycle phases."

Q: What's the biggest challenge in managing your cycle as an athlete?
A: "Not having a way to predict how I'll feel
or perform at different cycle phases."

Q: What kind of support would help you train better

despite your cycle?
A: "Personalized adjustments to my workout and nutrition

plan based on where I'm at in my cycle."

Q: What kind of support would help you train better despite your cycle?
A: "Personalized adjustments to my workout and nutrition plan based on where I'm at in
my cycle."

Key findings

✽ Energy and stamina fluctuations throughout the cycle

✽

Energy and stamina fluctuations throughout the cycle

✽ Lack of structured planning around cycle phases

✽

Lack of structured planning around cycle phases

✽ Difficulty predicting performance at different cycle stages

✽

Difficulty predicting performance at different cycle stages

✽ Need for personalized workout and nutrition adjustments

✽

Need for personalized workout and nutrition adjustments

Problem Statement

Mainstream period tracking apps do not offer specialized

features for elite female athletes, leaving a gap in personalized

guidance for training regimens, nutritional plans, and recovery

methods aligned with menstrual cycles.

Mainstream period tracking apps
do not offer specialized features for elite female athletes, leaving a gap in personalized guidance for training regimens, nutritional plans, and recovery methods aligned with menstrual cycles.

Sara Thompson

Age

Career

Professional Soccer Player

Home Town

Monrovia,

Team

Washington

Spirit

Washington

Spirit

About

Sara is a professional soccer player competing at the highest levels. Optimizing her training, performance, and recovery are top priorities.

Loves

An extremely regimented schedule of practices, competitions, and gym sessions.

Fears

Lack of personalized cycle-based regimen guidance and disconnected apps not syncing data.

Goal

To learn about her cycle's impacts and make data-driven adjustments aligned with her cycle phases, maximizing training effectiveness and minimizing overtraining risks.

Solution Design

Advanced analytics

integrating cycle

tracking with

physiological data

from wearable

fitness trackers

Advanced analytics integrating cycle tracking with physiological data

from wearable fitness trackers

Customized training plans dynamically adapted to cycle phases

Personalized nutrition guidance and recovery protocols

Community support for sharing tips and experiences

User Journey

The 6 Key Phases of the Female Athlete's Monthly Menstrual Cycle

Preparing

✽ Create personalized workout routines

✽ Plan strategic rest days aligned with hormonal fluctuations

✽

Create personalized workout routines

✽

Plan strategic rest days aligned with hormonal fluctuations

Onset

✽ Adjust training intensity

✽ Prioritize self-care activities to alleviate discomfort

✽

Adjust training intensity

✽

Prioritize self-care activities to alleviate discomfort

Midpoint

✽ Set clear training goals

✽ Track menstrual cycle changes

✽

Set clear training goals

✽

Track menstrual cycle changes

End

✽ Engage in recovery-focused self-care activities

✽ Set ambitious yet achievable training goals

✽

Engage in recovery-focused self-care activities

✽

Set ambitious yet achievable training goals

Analyze

✽ Review performance data

✽ Analyze the impact of the menstrual cycle on performance

✽

Review performance data

✽

Analyze the impact of the menstrual cycle on performance

Improve

✽ Make data-driven adjustments to training plans

✽ Refine strategies based on insights gained

✽

Make data-driven adjustments to training plans

✽

Refine strategies based on insights gained

Preparing for the
Menstrual Cycle

Personalized workout routines

Optimize your training by creating
a personalized workout routine and strategically planning rest days that align with your hormonal fluctuations.

Strategic rest day planning

Optimize your training by creating
a personalized workout routine and strategically planning rest days that align with your hormonal fluctuations.

Menstrual Cycle

Onset

Menstrual Cycle

Onset

Adjusted training intensity

recommendations

Self-care activity suggestions

Menstrual Cycle

Midpoint

Menstrual Cycle

Midpoint

Goal-setting interface

Cycle change tracking visualizations

Menstrual Cycle

End

Menstrual Cycle

End

Recovery-focused activity

suggestions

Goal-setting for the next cycle

Reflecting and

Analyzing

Reflecting and

Analyzing

Performance data review interface

Cycle impact analysis tools

Continuous

Improvement

Continuous

Improvement

Data-driven adjustments

Strategies based on insights gained

Design Process

Wireframes and User Flow

To outline all necessary functionalities, we created a comprehensive flow diagram mapping the user journey within the tailored menstrual cycle management and performance optimization experience.

View PDF

Brand Guidelines

The brand identity was designed to resonate with elite female athletes, blending a modern, minimalist look with purple, violet, and pink colors - a reference to the menstrual cycle.

The brand identity was designed to resonate with elite female athletes, blending
a modern, minimalist look with purple, violet, and pink colors - a reference to the menstrual cycle.

The brand identity was designed to resonate with elite female athletes, blending a modern, minimalist look
with purple, violet, and pink colors -
a reference to the menstrual cycle.

Avenir

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Conclusion

Primavera addresses a critical gap in the market by providing elite female soccer players

with a tailored solution for managing their menstrual cycles and optimizing performance.

By integrating advanced analytics, personalized recommendations, and community support,

the app empowers athletes to make informed decisions about their training, nutrition,

and recovery.

Primavera addresses a critical gap in the market by providing elite female soccer players

with a tailored solution for managing their menstrual cycles and optimizing performance.

By integrating advanced analytics, personalized recommendations, and community support, the app empowers athletes to make informed decisions about their training, nutrition, and recovery.

Primavera addresses a critical gap in the market by providing elite female soccer players with a tailored solution for managing their menstrual cycles and optimizing performance.
By integrating advanced analytics, personalized recommendations,
and community support, the app empowers athletes to make informed decisions about their training, nutrition, and recovery.