Liberty
Liberty
Primavera
Website
Website
Website
Year:
Target Audience:
Category:
2022
Real Estate Investors
Real Estate
Vist site
A comprehensive redesign of Liberty business park's digital presence. Leveraging grid layouts and typography-driven design, we created a cohesive brand experience across the marketing website and user journey, elevating product perception and user engagement for this ambitious Shikun and Binui development.
ABOUT liberty
ABOUT liberty
LIBERTY business park combines architectural boldness, meticulous planning, and timeless design. With a rich and diverse 24/7 street experience, it redefines employment, residential,
and lifestyle complexes in Israel.
LIBERTY business park combines architectural boldness, meticulous planning, and timeless design. With a rich and diverse 24/7 street experience, it redefines employment, residential,
and lifestyle complexes in Israel.
challenges & Goals
challenges & Goals
Our primary objective was to enhance the user experience
and perceived quality of the LIBERTY project. To achieve this:
Our primary objective was to enhance the user experience and perceived quality of the LIBERTY project. To achieve this:
❖
Implemented a unified brand identity throughout the marketing website.
❖
Implemented a unified brand identity throughout the marketing website.
❖
Ensured seamless interaction with LIBERTY's distinctive vision.
❖
Ensured seamless interaction with LIBERTY's distinctive vision.
❖
Focused on elevating product perception and user engagement.
❖
Focused on elevating product perception and user engagement.
Design Solution
Design Solution
To create a sense of harmony and effectively convey the project's message, we employed the following design strategies:
To create a sense of harmony and effectively convey the project's message, we employed the following design strategies:
Cohesive Brand Experience:
We maintained a consistent visual language across both the marketing website and the user journey.
Cohesive Brand Experience:
We maintained
a consistent visual language across both the marketing website and the user journey.
Cohesive Brand Experience:
We maintained a consistent visual language across both the marketing website and the user journey.
Grid Layout:
We used a grid system as the foundation for our design, ensuring consistency and structure across all pages.
Grid Layout:
We used a grid system as the foundation for our design, ensuring consistency and structure across
all pages.
Grid Layout:
We used a grid system as the foundation for our design, ensuring consistency and structure across all pages.
Typography-Driven Design: Typography served as the primary vehicle for conveying information, with careful attention to hierarchy and readability.
Typography-Driven Design: Typography served as the primary vehicle for conveying information, with careful attention
to hierarchy and readability.
Typography-Driven Design: Typography served as the primary vehicle for conveying information, with careful attention to hierarchy and readability.
Responsive Design
Responsive Design
The landing page was designed to be fully responsive, ensuring
a seamless experience across both mobile devices and desktop computers.
The landing page was designed to be fully responsive, ensuring a seamless experience across both mobile devices and desktop computers.
Color Palette
Color Palette
We utilized a carefully selected color palette to reinforce the brand identity:
We utilized a carefully selected color palette to reinforce the brand identity:
#202020
#202020
#D9D8D6
#D9D8D6
#FFFFFF
#FFFFFF
#3D8CFF
#3D8CFF
#FFB234
#FFB234
#FF7A33
#FF7A33
#FF3254
#FF3254
Outcome
Outcome
By implementing these design solutions, we successfully:
By implementing these design solutions,
we successfully:
Created a visually striking and cohesive digital presence
for LIBERTY business park.
Created a visually striking and cohesive digital presence for LIBERTY business park.
Improved user engagement and navigation through intuitive design.
Improved user engagement and navigation through intuitive design.
Elevated the perceived quality of the project,
aligning with Shikun & Binui's ambitious vision.
Elevated the perceived quality of the project, aligning with Shikun & Binui's ambitious vision.
Established a strong foundation for future
digital marketing efforts.
Established a strong foundation for future digital marketing efforts.
This case study demonstrates our ability to tackle complex real estate projects and create digital experiences that effectively communicate the unique value proposition of high-end developments like LIBERTY business park.
This case study demonstrates our ability to tackle complex real estate projects and create digital experiences that effectively communicate the unique value proposition of high-end developments like LIBERTY business park.